Set the motion for a long-lasting blow-dry with the L’Oréal Serie Expert Fluidifier. This 10-in-1 professional leave-in shape memory cream protects your blow-dry result for up to 4 days while providing heat protection up to 230°C. The lightweight formula is enriched with thermo-reactive agents that protect your style, and can be reactivated with heat tools (set to at least 150°C), giving you the freedom to reshape and restyle. Designed for normal to sensitized hair, this cream gives you 10 benefits to perfect your blow-dry result.
Key Benefits:
1. Heat protection up to 230°C/450°F*
2. 96 hour Anti-Frizz protection up to 80% of humidity
3. Blow-dry facilitation
4. Formula reactivation to reshape with heat tools at 150°C/300°F (minimum)
5. Enhances shine
6. Helps to prevent breakage
7. Delivers nourishment
8. Provides smoothness
9. Aids manageability
10. Compatible with L’Oréal Professionnel Steampod
*Instrumental test.















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