Introducing Redkens latest innovation, Acidic Bonding Concentrate Intensive Pre-Treatment. This acidic, rinse off treatment is enriched with their maximum concentration of citric acid and bonding care complex to offer instant results after just one use. The new step 0 compliments your routine by prepping the hairs canvas and maximising the benefits from the Acidic Bonding Concentrate Shampoo and Conditioner system. This intensive repair formula strengthens hair from the inside-out*, allowing hair to grow 2x stronger*** and look 14x smoother** after just one use.
**Instrumental test on bleached hair vs. classic shampoo
***Repeated grooming test on bleached hair. Pre-Treatment plus ABC Shampoo & Conditioner vs. classic shampoo.
*With continued use of Acidic Bonding Concentrate Intensive Pre-Treatment, Shampoo and Conditioner vs. classic shampoo.
























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